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Instagram Is Now Worth $100 Billion (and Facebook Bought It for $1 Billion in 2012)

According to data from Bloomberg, Instagram would be worth $100 billion if it were a stand-alone company. Of course, it’s not a stand-alone company. IG is owned by Facebook, which bought the app for $1 billion in 2012. That’s a 100-fold return. One-hundred fold.

Instagram reached 1 billion monthly active users earlier this month. Its revenue is expected to pass $10 billion over the next year. According to that same data, it is acquiring new users faster than Facebook and is projected to exceed 2 billion monthly active users within five years. While Facebook is on the decline in the U.S., IG is still growing.

Last week, Instagram announced IGTV, a new way for users to create longform videos and, more important for the business side of things, a new way for advertisers to feature on the app.

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